A marketer’s brain. A storyteller’s heart. An entrepreneur’s vision.
My Journey
Professional Summary
I didn’t always plan to go into marketing. Like many curious minds, my ambitions shifted. After earning a Bachelor's degree in Informatics and Computer Science, I entered the eCommerce space — where I found myself drawn not just to the tech and marketing, but to the people. I wanted to do more than build systems; I wanted to help brands connect meaningfully with their audiences.
That led me into marketing and entrepreneurship, where I discovered the power of storytelling and strategy. Since 2020, I’ve helped businesses craft tailored marketing strategies that drive results.
In 2023, learning about Nairobi’s growing textile and plastic waste crisis reshaped my mission: to work with sustainable, ethical, and local brands that care about people, planet, and purpose.
Today, I bring together my technical background, entrepreneurial mindset, and marketing expertise — grounded in a strong commitment to people and planet. I believe conversion and connection don’t have to be at odds. With the right strategy and story, brands can do both — with purpose and profit.
Skills
Marketing Strategy & Planning Digital Marketing (SEO, PPC, email marketing) Social Media Strategy Content Marketing & Copywriting
Brand Positioning & Messaging Lead Generation Creative Direction Storytelling Campaign Management Community Building Impact Marketing
Work Experience
2024-Present
Marketing Strategist | OFF CUT Kenya
As the Marketing Strategist at Off Cut Kenya — an ethical fashion brand transforming textile waste into timeless clothing — I’ve led efforts to grow the brand’s digital presence and revenue in both Kenya and Germany. Through strategic content creation, influencer outreach, and targeted campaigns, I've increased our following by over 130% and boosted monthly sales by 400–650%, while building a vibrant community and partnerships around upcycling and sustainable fashion.
2020 - Present
Founder & Marketing Consultant | Fiona M writes
Founded and operate a purpose-led digital marketing consultancy offering tailored services in strategy, SEO, PPC, email marketing, social media, and content strategy. I specialize in human-centered marketing strategies that balance purpose with profit. I've worked with a variety of SMEs and ethical brands to craft impactful campaigns, drive conversions, and tell compelling brand stories.
2020 - 2024
Content Marketing Strategist & Copywriter | QuoteNerds
I translated brand stories into visually captivating assets across social media, email marketing, and web, helping the agency's clients stand out in their industries and connect with their ideal audiences.
Education
2014-2018
Strathmore University | Bachelor of Informatics & Computer Science
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Graduated with First Class Honours
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Member of SUITSA (Strathmore University IT Students Association) and participated in the Japanese Club
2010-2013
Loreto Convent School, Limuru | Kenya Certificate of Secondary Education (KCSE)
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Achieved a mean grade of A (83 points out of 84)
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Involved in the Drama Club, Debate Club, and Scouts Movement.
Recognitions & Awards
First Class Honors
Strathmore University | 2018
Operational Excellence
AfricaSokoni | 2018